Sharjah My Destination Magazine
Explorer's crew of professional editors, designers and photographers worked with the Ministry of Education to publish six issues of a digital research periodical. Including exciting features, latest news and faculty profiles, Innovation@UAE covered the scientific research and innovation happening at educational institutes the country.
Client
Sharjah Commerce and Tourism Development Authority
Sharjah, United Arab Emirates
Language
Arabic / English
Format
Services
Creative Concepts | Creative Direction / Editing | Graphic Design | Image Editing | Image Selection | Image Sourcing | Layout | Mapping | Survey | Printing | Print Management | Proofreading
Creative Approach
Explorer’s design team collaborated closely with the Sharjah Commerce & Tourism Development Authority (SCTDA) to produce a visually appealing and user-friendly magazine that reflected Sharjah’s unique cultural identity. The dual-language A5-sized publication featured vibrant layouts, bold typography, and strategically placed visuals to engage both Arabic and English readers. Each issue maintained a consistent design framework, with adaptable elements tailored to the content of individual editions. The team worked within SCTDA’s branding guidelines while integrating maps and striking imagery sourced primarily from SCTDA’s library, ensuring that the magazine served as both a practical guide and an attractive keepsake for visitors.
Editorial Strategy
Explorer’s editorial team undertook in-depth research to create captivating, authoritative, and informative content for each edition. SCTDA provided press releases, news stories, and other relevant materials, which Explorer’s writers expanded into engaging features, spotlights, and practical guides for visitors. The editorial team collaborated closely with SCTDA to align on tone and ensure the content supported Sharjah’s tourism objectives. All English content was then translated into Arabic by Explorer's expert translators, with a comprehensive glossary ensuring consistency and accuracy in translating technical or culturally sensitive terms. Rigorous proofreading and approval processes further guaranteed the highest editorial standards.
Carto Strategy
Cartography was a vital component of Sharjah – My Destination, with maps serving as essential tools for visitors to navigate the emirate. Explorer’s cartographers produced detailed, accurate maps for the magazine, often creating base maps tailored to specific themes or regions highlighted in each edition. SCTDA provided additional cartographic material where necessary, and all maps adhered to licensing requirements. The team designed maps to integrate seamlessly with the magazine’s overall aesthetic, ensuring clarity and ease of use while showcasing Sharjah’s diverse attractions and landmarks.
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