Registering A Trade Name

When applying for a trade licence, you will need to register your company’s trade name and have it approved by the Department of Economic Development (DED). The DED can reject a trade name if it doesn’t comply with the prerequisites. You can apply online if you have a Business Registration & Licensing (BRL) account, or go through an authorised service centre or law firm.

Prerequisites
Your trade name:

  • Must not use the word Dubai
  • Must not conflict with Arabic and Islamic traditions.
  • Must not refer to God or Islam
  • Should be translated into Arabic
  • Should be indicative of the business activity.

What to bring

  • Trade name application form is available at DED offices or online at dubaided.gov.ae.
  • Fees: the cost for obtaining a trade name varies, depending on the content and language of the name (approximately Dhs.1,000).

Procedure

  • Department of Economic Development (DED).
  • Search at http://eservices.dubaided.gov.ae/ to check that trade name does not already exist.
  • Submit form to the DED, often at the same time as you apply for a trade licence.
  • A Trade Name Certificate is valid for 60 days.
  • It can be renewed online only once.
  • It must be renewed within one week before it is due to expire.

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