Jumeira might not have the exotic atmosphere or history of Deira, but its beaches, shopping centres and pleasant, wide streets make up for it. The area is traditionally one of the most desirable addresses for well-off expats, and the origin of the infamous ‘Jumeira Jane’ caricature – well-to-do expat women who fill their days shopping, spa-ing or lunching with fellow Janes in the establishments along Jumeira Road. 

The area is home to a range of stylish boutiques and shopping centres, Mercato Shopping Mall, and excellent cafes such as The Lime Tree Cafe & Kitchen and THE One restaurant.

It’s a great part of town for hitting the beach. The popular Jumeirah Open Beach has showers and lifeguards, but it unfortunately attracts a few voyeurs, so you may prefer to try the more private Jumeirah Beach Park opposite Chili’s, where you can hire sun loungers and parasols. One of the city's most popular parks, Safa Park, is also here, and it's a hub for Jumeira life - regular markets and events draw crowds, joggers scale the perimeter and families play on the lawns, as the towers of Sheikh Zayed Road loom in the background.

At the other end of Jumeira is Umm Suqeim, where the ultimate attraction has to be the iconic Burj Al Arab – be sure to visit its restaurants or spa at least once while you live here. Souk Madinat Jumeirah is a picture perfect leisure destination in itself, brimming with popular bars and restaurants amongst its waterways and Arabesque architecture. Sun and water lovers are well catered for in this area too, with a great public beach and excellent waterpark, Wild Wadi.

That’s not to say Jumeira is all sun, sea and shopping – there are some interesting cultural spots here too. Jumeirah Mosque is one of the most recognisable places of worship in the city and welcomes visitors with tours and educational programmes, while a few galleries will keep art enthusiasts happy.

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