There are two West Auckland stereotypes: ‘westies’ – lovers of loud cars and loud parties – and the self-explantory ‘greenies’. Henderson is the ‘westie’ capital and a working-class stronghold, as is Te Atatu South. Further out, Ranui, Massey, Waitakere and Swanson reputedly wave the eco-friendly banner. Newer developments in West Harbour, Henderson Heights and the Te Atatu Peninsula are attracting young professionals, wealthier young families and empty nesters. To the northwest, rural areas such as Kumeu are being divided up into lifestyle blocks for luxury homes.